If most advertising is made of falsehoods, why do we permit it? To lie to someone in order to take their money, is this not fraud? Is this not robbery? If they tell me “Coke adds life,” and I believe them, and I buy a Coke, but it doesn’t “add life” in any meaningful sense, have they not stolen my money? Why is this allowed? Cigarette makers are still telling people that smoking is delightful, while the truth is that it is harmful. They are selling poison and calling it pleasure. Who on Earth thinks this should be legal?