This happens all the time. I put a DVD into my player, and the first thing I see is an ugly threat. 5 YEARS IN FEDERAL PRISON, it bellows at me. It’s hard to imagine a ruder way to treat the customer who’s chosen to watch your movie. Who on Earth came up with this? And how do we make them stop?
Today I was watching Where the Wild Things Are, which is from Warner Brothers; but all the big studios do something similar. Before the title, before anything, the very first thing, they’re yelling abusive language in your face — and they program the disc to disable all your controls, so they can yell at you as long as they want to. Some discs keep the controls disabled through a whole string of previews, which is kind of like what they did to that poor guy in A Clockwork Orange.
DVDs shouldn’t even have previews. They should not have any kind of advertising or marketing, especially before you even get to see the top menu. I feel like a chump when that happens. I craved this movie and paid $20 for it, and now before I get to see it you’re going to take away the controls and show me a bunch of ads, whether I want to see them or not! Should I have seen that coming? Should I have known that Warner Brothers was planning to treat me like dirt?
Well, I know now. So I won’t be buying DVDs from WB any more. I’ll be hesitant even to rent them. Paying to be insulted is not my idea of a good time.